Cousn’s second single for Jack Said What followed on from ‘Fluffy Teddy Bear’, which received spins on Danny Howard and Jaguar’s BBC Radio 1 shows. With its name-checking of media hangout Soho House and juxtaposition of Surya San’s rhymes with a post-modern pop sensibility, ‘Almost Famous’ is a song for these twisted times.

When the Cousn boys Alfie and Billy Goffey were working on a track with rapper Surya San, they hit upon the idea of including a tribute to much-maligned boy band Bros as the chorus. Picking up a vocoder, they worked in some familiar lines — “When will I, will I be famous? When will I see my picture in the paper?” — from the Bros hit from the tail-end of the 1980s, before any of the trio were even born. ‘Almost Famous’ was birthed, Surya San’s street-real rap rubbing up against the post-ironic robo-chorus nicely.

The guys sent it to the Bros camp, who gave it the thumbs up and granted permission to use their words in the release. It couldn’t have been more fortuitously timed. The rep of brothers Matt and Luke Goss was somewhat diminished after the documentary they starred in — After The Screaming Stops — was widely ridiculed. But now the rehabilitation of Bros has begun, with Matt Goss’s appearance on the BBC’s Strictly Come Dancing show sure to endear him to Middle England — and now this pop-dance track by underground East London duo Cousn and their rapper mate Surya San repurposing a memorable pop hook for a new generation.

Serge Santiago comes with a remix of ‘Almost Famous’ which takes it deeper into the club. You’ll not want to sleep on this one.